About Me

I'm a Corporate Communications Consultant with a background in tech, hospitality, and startups. Previously the Head of Comms for Google, Grab, Microsoft, and Shopee in Indonesia, I am currently a freelance writer for press releases, research papers, white papers and others. I am researching web3 technologies and machine learning for the Indonesian market. 

With a background as a classically trained hotel manager with the Four Seasons Hotels and Resorts, I have an MBA in Hospitality Management from the University of South Australia.

My Latest Work

Lummo, formerly Bukukas, secures $80 million in Series C funding

Other global tech and e-commerce investors such as CapitalG, the independent growth fund of Google parent company Alphabet; NuvemShop CEO Santiago Sosa; and former Lazada CEO Max Bittner; also participated in this round.

In addition, Lummo’s flagship product, TOKKO, has been rebranded to LummoSHOP as it cements its status as a leading software solution for entrepreneurs and brands in unlocking and maximizing their business potential through online commerce.

The name Lummo is derived from lumen

Fighting off that salmon of doubt: Imposter Syndrome

Wikipedia notes that the Salmon of Knowledge is "a creature figuring in the Fenian Cycle of Irish mythology.... who was known as 'The Wise' and was once transformed into a salmon." Unfortunately, the Salmon of Doubt does not possess such wisdom.

Stealing an obvious reference to the late, great Douglass Adam's book, The Salmon of Doubt, I once wondered if I was the person I thought I was: communicator, crisis manager, team leader, and strategic advisor. Even though I was in the industry for over

The Devil you know or the Devil who wears Prada?

I sometimes get calls from colleagues or former team members asking for advice on moving on to new opportunities. As a journeyman communicator, I always say one thing: be careful of what you wish for. Sometimes, the grass is not greener on the other side of the fence. The promises given may change at the drop of a hat, or due to radical upheaval in the industry (such as a global pandemic).

So what should you do if you want to consider moving to a new job?
• Do you need to leave? Sometimes talki

Things I learned mentoring Indonesian early stage startups

It seems everyone these days has an idea to make a startup: a company that solves new or old problems, usually online, with the dreams of becoming the next Google, Facebook or Twitter.

But before you go out and plan your global domination plans, there are a few things to consider, especially for Indonesian startups hoping to compete on the global stage.

Why is that?

Because the startups in the U.S., Europe, Singapore, Malaysia, India, Vietnam, etc, have some advantages in terms of education,

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